Insights

Field notes from the studio.

How AI agents discover, search, and buy, and what brands and platforms do about it now. Written to be read end to end, and cited by the engines doing the answering.

Answer Engine Optimization May 22, 2026
SEO is becoming AEO: what changes when an agent does the searching

SEO is becoming AEO: what changes when an agent does the searching

When an AI agent does the searching, ranking on a results page stops mattering. Getting cited in the answer is the new game. Here is how AEO works and where to start.

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More from the studio
Studio Notes May 14, 2026

Studio, not agency: why the model matters in the agent era

The work in front of brands right now is too new to hand off in a deck. Here is why a studio model, ships capability, owns IP, works embedded, fits the agent era better than the alternative.

The 2026 Landscape May 4, 2026

Building on the standards: UCP, x402, and the open agent stack

Agentic commerce is forming around open coalitions, not walled gardens. Here is how UCP and x402 fit together into an open agent stack, and where the consumer proof already runs.

The 2026 Landscape April 24, 2026

The agentic commerce landscape in 2026: who is building what

Agentic commerce moved from concept to production in 2026. Here is the map: who builds discovery, who builds checkout, which standards are forming, and where the edges still are.

Answer Engine Optimization April 15, 2026

What gets cited: structuring a brand so agents quote it

Being named in an agent's answer is the new win. It comes down to four concrete things a brand structures so a machine can quote it with confidence. Here is the work, not the theory.

Agentic Commerce April 6, 2026

Autonomous checkout: when the agent owns the cart

The checkout you spent years designing is built for a human who never shows up. Here is how an agent fills a cart and pays, the standards forming underneath it, and what a brand makes transactable.

Human-to-Agent Shopping March 27, 2026

What your brand looks like to a shopping agent (and why most get skipped)

Agents discover. Humans decide. Brands get found, or get skipped. Here is exactly what your brand looks like to a shopping agent at the moment it chooses, and why most never make the list.

Agentic Commerce March 19, 2026

The layer the agent checks first

An AI agent decides which brands to consider before it discovers a single product. The signal it reads first is not price or copy. Here is what it reads, and why most brands never make the list.

Agentic Commerce March 9, 2026

The five-stage commerce lifecycle, rebuilt for agents

The whole consumer commerce lifecycle is being rebuilt for a buyer who is a machine. Here is what changes at each of the five stages, and what a brand does about it now.

Studio Notes February 27, 2026

Software as a Cooperative: the third way past SaaS and custom builds

SaaS locks you into a vendor's roadmap. Custom builds cost a fortune to maintain. Software as a Cooperative is the third way, and it is gaining ground in 2026. Here is how it works.

Building for the agent era?

We work the full lifecycle with brands and platforms, from agent-readable discovery to checkout. Tell us what you are building.

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