We work with your team to rebuild discovery, search, commerce, and payments for the agent era - with loyalty as the foundation layer underneath - and ship the capability that turns it into revenue.
Most brands think the biggest threat to their loyalty program is a competitor with a better points program. The bigger disruption is structural, and it's already live: agentic commerce - where AI agents shop, compare, and transact on the customer's behalf - is rewriting who controls the moment of purchase. Most loyalty programs weren't designed for a world where the shopper isn't human.
Paid acquisition costs keep climbing. The buying conversation is shifting - ChatGPT Operator, Perplexity Shopping, the Shopify and Google UCP work - to one where AI does the discovering and the human just chooses. Brands that are machine-readable get surfaced. Brands that aren't get skipped. Butterfly Studios is the studio that rebuilds your brand for it.
Innovation surfaces what the agent era is changing for your category. Product ships the capability. Experience-led growth makes it earn its keep with your actual customers. Every engagement maps to one or more lifecycle stages - and loyalty runs as the layer underneath. We scope tight, ship working capability, and you own the IP that comes out the other side.
Brands become discoverable assets for AI agents.
We make your catalog, content, and offers machine-readable.
Answer Engine Optimization replaces SEO.
We rebuild your discovery for the agent era.
Autonomous and in-chat checkout. UCP-aligned.
We build storefront capability agents can transact through.
Agent-native rails. Live on Base. Aligned with x402.
We make your payment flows agent-ready.
The layer the agent reads first - identity, status, the customer's relationship to your brand - to decide whether your brand makes the consideration set.
We embed loyalty across the lifecycle as the foundation layer. Never sold standalone.
Butterfly built NCTR - the consumer rewards ecosystem running on Base today. Three live apps. 5,121 brand partners (April 2026). The consumer proof point of x402. Wingman reads NCTR state to decide what to surface in Bounty Hunter - that's loyalty as the foundation layer of agentic commerce, in production. When you ask "how deep does this go," NCTR is the answer.
Loyalty as the foundation layer of agentic commerce, in production.
Read the NCTR case study →A first studio conversation is a scoping call. Bring the problem; we'll bring the lifecycle frame.
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